Gran Turismo - The Movie // Graphic Artist
As a Graphic Artist for the movie Gran Turismo, I played a significant role in shaping the visual narrative of the film and contributing to its realistic portrayal of the high-stakes world of motorsports. Collaborating closely with the main designer and producer, I contributed to a range of projects that showcased my skills in branding, design, and creative problem-solving for the automotive industry.
Key Contributions:
Nissan’s Tokyo Headquarters: Designed impactful visual elements that embodied the innovative and forward-thinking essence of Nissan, enriching the movie’s setting and its global brand presence.
Le Mans 24-Hour Race: Developed branding, podium, and promotional materials that captured the iconic and intense atmosphere of the world’s most prestigious endurance race.
Race Team Brand Identities: Created dynamic brand identities for prominent racing teams, including Nissan Nismo and Lamborghini, ensuring their visual representation was authentic and engaging.
Race Car Layout Designs: Designed detailed and race-ready layouts for various high-performance models featured in the film, such as the Lamborghini Huracán GT3 EVO2, Porsche 911 GT3, and the GT Academy Nissan GT-R.
Collaborative Promotional Work: Partnered on the creation of promotional assets for a broad range of prestigious brands, including Rolex, Lamborghini, Porsche, Ferrari, Nissan, Ford, Audi, McLaren, Michelin, Brembo, BMW, Corvette, KTM, Red Bull, UPS, DHL, Puma, Sony, OMP, Sabelt, and Cardiff City FC.
My work on Gran Turismo allowed me to fuse technical skill with a passion for motorsport culture, producing visuals that heightened the authenticity and excitement of the movie’s narrative.
Feedback from Colleagues:
Justin Miller // Supervising Art Director (Gran Turismo): "Tirelessly collaborative, extremely versatile, and an absolute pleasure to be around. We couldn't have done it without him."
Tiana Calvert // Assistant Art Director (Gran Turismo): "It was such a pleasure to work with Alex on Gran Turismo! He is so creative in all of his work and he has the awesome ability to take an idea and create something that far exceeds your expectations. Whenever we had any last-minute graphic needs, Alex was always willing to jump in and help out. He is an amazing artist and so much fun to be around! I hope I get the honor of working with Alex again in the future."