SENIOR VISUAL DESIGNER & ART DIRECTOR
Brand Identity, Transportation & Cinematic Design
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Film & Entertainment
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Transportation Design
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Yacht Design
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Brand Design
I create brand identities, vehicle liveries and production graphics for automotive, aviation, maritime and entertainment projects, combining strategic thinking with refined visual execution across physical, digital and cinematic environments.
RACE TEAM BRAND IDENTITY
Race team identity developed for Sony Pictures' Gran Turismo.
CAPA was created as a fictional motorsport team for the film, featuring a complete visual identity designed for vehicle liveries, team branding, apparel and racing environments. The project focused on building an authentic, production-ready brand that naturally integrates into the world of professional motorsport.
BUSINESS JET PROJECT
Custom aircraft livery designed for a privately owned Cessna Citation CJ2.
The project focused on creating a clean, modern visual identity that complements the aircraft's proportions while remaining technically suitable for real-world production and application.
YACHT PROJECT
Brand identity and exterior graphics developed for the Duskaen D38 sailing yacht, creating a contemporary visual language that reflects performance, craftsmanship and Scandinavian-inspired minimalism.
Hi, I'm Alex Scholtz, a Senior Visual Designer and Art Director with over 10 years of experience across branding, transportation, entertainment and visual communication.
My work combines strategic design thinking with refined visual execution, creating brand identity systems, transportation graphics and production design for international clients across automotive, aviation, maritime and feature film industries.
Most notably, I worked as a Graphic Artist on Sony Pictures' Gran Turismo, where I developed race team identities, vehicle liveries and environmental graphics for the Le Mans racing world.
Whether designing a complete brand identity, an aircraft livery or graphics for a cinematic production, my goal is always the same, to create visual systems that are clear, memorable and built to last.
SELECTED EXPERIENCE
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Gran Turismo
(Columbia Pictures / Sony Pictures)
Graphic Artist – Art Department
Developed branding systems, podium graphics, and large-scale visual assets for the 24 Hours of Le Mans sequences and Nissan corporate environments. -
Orphan by László Nemes
Graphic Artist – Art Department
Member of the production design team awarded Best Production Design at the 45th Hungarian Film Week. -
Aviation Livery Designs
Custom aircraft liveries and technical vector illustrations developed for real-world surface application.
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Boat Layout DesignsPrecision sailboat graphics and structural surface layouts for performance vessels.
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Vehicle DesignsMotorsport-driven livery systems developed for professional race team environments and film production.
Integrated sponsor architecture, number placement logic, and competition-ready visual balance aligned with GT racing standards. -
Diagon LTD – Corporate Visual Systems
Ongoing development of corporate visual systems including exhibition stand design, print materials, and structured brand applications for international trade environments.
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InterMap LTD – Full Identity & Website RedesignComprehensive brand identity and website redesign for a European geospatial technology company.
Developed a cohesive visual system across digital platforms, corporate materials, and product communication.
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SSL Team Hungary – Full Visual IdentityDeveloped the complete visual identity for SSL Team Hungary, winners of the SSL international sailing competition.
Delivered logo system, team branding, apparel graphics, and race-related visual applications.
SELECTED CLIENTS & COLLABORATIONS
DESIGN AREAS
REVIEWS
"Tirelessly collaborative, extremely versatile, and an absolute pleasure to be around. We couldn't have done it without him."
Justin Miller
Supervising Art Director — Gran Turismo"It was such a pleasure to work with Alex on Gran Turismo! He is so creative in all of his work and he has the awesome ability to take an idea and create something that far exceeds your expectations. Whenever we had any last-minute graphic needs, Alex was always willing to jump in and help out. He is an amazing artist and so much fun to be around! I hope I get the honor of working with Alex again in the future."
Tiana Calvert
Assistant Art Director — Gran Turismo“Every detail was thoughtfully executed. We're thrilled with the outcome.”
— Former CustomerLE MANS ENVIRONMENT GRAPHICS
Environmental graphics and event branding developed for Sony Pictures' Gran Turismo.
The project included trackside branding, sponsor assets, promotional graphics and race environment visuals created for the film's Le Mans racing sequence, helping build an authentic and immersive motorsport atmosphere.
RACE CAR LIVERY DESIGN
Custom Porsche 911 GT3 RS race liveries developed for Sony Pictures' Gran Turismo.
The designs combined authentic motorsport sponsor integration, race-ready graphics and cinematic storytelling to create believable competition vehicles featured throughout the film.
GT ACADEMY LIVERY DESIGN
Vehicle liveries and visual graphics developed for the GT Academy programme as part of Sony Pictures' Gran Turismo.
The project included race-ready vehicle graphics and academy branding designed to reflect the performance, precision and visual identity of Nissan's iconic driver development programme featured throughout the film.
VISUAL IDENTITY SYSTEM
Corporate visual identity and communication system developed for InterMap, translating the company's technology-focused positioning into a clear and consistent visual language.
The identity was applied across marketing materials, corporate stationery and communication assets, establishing a cohesive brand presence across both promotional and professional touchpoints.
RACE TEAM IDENTITY
Brand identity created for SSL Team Hungary, including logo design, yacht graphics, sail branding and team apparel.
The visual system was designed to deliver a bold and recognisable presence across racing, media and team equipment while maintaining consistency throughout every brand touchpoint.
SPECIAL ANNIVERSARY LIVERY
Commemorative aircraft livery designed for Wizz Air's 250th aircraft milestone.
The design integrates a bold anniversary graphic into Wizz Air's existing visual identity, creating a celebratory aircraft livery that remains instantly recognisable while preserving the brand's clean and contemporary aesthetic.
FILM & ENTERTAINMENT
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Orphan by László Nemes
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Gran Turismo The Movie
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Shadow and Bone Season 2
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Orphans
TRANSPORTATION DESIGN
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Audi R8 LMS Ultra
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Nissan Nismo Team
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Porsche 911 GT3RS
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McLaren Opine Engineering
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Nissan GT-R NISMO GT Academy
BRAND DESIGN
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Diagon Ltd.
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Beez Surfboards
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Individuum Party Series
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Inter Map Ltd.
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SSL Team Hungary
YACHT DESIGN
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Scholtz 40
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SSL Team Hungary
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Scholtz 8.8 Daysailer
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Dusken D38
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Tranquilo Luka 30
AVIATION DESIGN
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Air Canada
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SSL Team Hungary
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Malév
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Swissair
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Wizz Air
CREATIVE VENTURES
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Fine Art
Alongside my work as a visual designer, I maintain an active painting practice focused on original artworks exploring movement, landscape and emotion.
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Dropin Original
An independent lifestyle apparel brand built from the ground up, combining branding, product design, e-commerce and visual storytelling inspired by cycling and outdoor culture.
